Our Vision and Mission

We envision a society where public policy related to cannabis and other substances protects health and advances equity in all its forms.

We use scientific research to identify and advocate for cannabis policy that advances public health and equity, prioritizing groups vulnerable to harms, such as youth. We engage and support partners in our work to ensure that government and industry actions align with these priorities.

Strategies We Use:

  • Scientific Research
  • Policy Design
  • Technical assistance to government and community partners
  • Key audience education
  • Community stakeholder engagement
  • Advocacy
  • Accountability

What We Do

In most states, cannabis legalization has focused mainly on creating a legal profit-making system rather than putting guardrails in place to promote public health, protect youth, and advance social equity.

We provide technical assstance to jurisdictions that are currently regulating cannabis, considering legalizing or decriminalizing cannabis, and to community partners. We develop and share models for safer and more effective cannabis policy, and provide guidance on policies that can reduce harm and prevent problem cannabis use.

We take an evidence-based approach by carrying out and drawing on scientific research, cannabis policy analyses, and lessons from tobacco and alcohol control.

Please contact Aurash Soroosh for more information.

2025 California Cannabis Policy Scorecards: Are Local Cannabis Policies Protecting Us?

By Getting it Right from the Start
Getting it Right from the Start’s 2025 State of Cannabis Policy in California Scorecards represent a statewide assessment of how well cities and counties are protecting youth, public health, and communities as legal cannabis expands. The scorecards show that while a handful of jurisdictions are leading, most local governments are still leaving critical public-health and equity protections on the table.

Breaking News: 2025 CA Cannabis Policy Scorecards Released

By Getting it Right from the Start
Today, Getting it Right from the Start, a project of the Public Health Institute (PHI), released its 2025 Annual State of Cannabis Policy in California Scorecards, a first-of-its-kind statewide framework to evaluate how well California cities and counties protect youth, public health, and communities in the era of cannabis
legalization.

Cannabis Retailer Advice on Blunt, Tobacco, and Cannabis Use During Pregnancy

By Dr. Kelly Young-Wolff, Monique Does, Dr. Torri Metz, and Getting it Right from the Start, JAMA Network Open, December 2025

CA — A new peer-reviewed study finds that pregnant people seeking guidance from cannabis retailers often receive mixed or inaccurate information about prenatal cannabis risks. The findings highlight the urgent need for clearer education, prominent warnings, and evidence-based communication to support maternal and child health.

Have questions?

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Getting it Right from the Start
Public Health Institute
2000 Center Street, Ste 308
Berkeley, CA 94704
P: (510) 344-7221

Join our Listserv and be part of a dedicated community of public health advocates, regulatory officials, parents, concerned citizens, research scientists, medical professionals, and policymakers.

Sign up for our action alerts and join the movement to create a safer legal cannabis marketplace without driving up harmful consumption.

We want to hear from you! Please contact Aurash Soroosh for more information or with any questions you have.

1/@rollcall: Congress moving to delay federal ban on #IntoxicatingHemp that we fought for because these products highly... intoxicating, poorly regulated, misleadingly marketed, accessible to youth, & increasing poisonings/ER visits—via a farm bill loophole.

Insightful op-ed by @Susanshapironet in @LAtimes: a reminder that legal doesn’t mean harmless.

Author connects ...rising #cannabis dependence to real health risks—& offers clear, compassionate guidance for recognizing a problem & getting help.

Read more:

1/New study by @ColumbiaPS of 160K U.S. teens in @AmerAcadPeds’s #Pediatrics finds that even #cannabis use 1-2x’s a... month is linked to:
• more #depression & #anxiety
• worse school performance
• more impulsivity

Read @ColumbiaMed article:
@DrRyanSultan

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